Learn to:

• Develop a smart business model that really works
• Understand budgets, profit margins and cashflow
• Assemble sales targets and marketing plans

Get inspired to build a profitable business with this essential guide

Whether you've been in business for a while or you're starting a new business from scratch, Creating a Business Plan For Dummies explains how to formulate a winning plan and guide your business to success. From the basics of setting up a budget to working out exactly what you want to achieve with your business, this book offers practical advice every step of the way.

• Identify your edge -- figure out what your strategic advantage is and who your competitors are
• Understand the ins and outs of key financials -- learn all you need to know about margins, gross profit, Profit & Loss Projections, break-even analysis, and more
• Develop a strong marketing plan -- explore your target market, set realistic goals, and watch sales grow
• Consolidate your ideas -- take a step back, see how everything interconnects, and bring all the pieces together
• Nurture your entrepreneurial spirit -- spark innovation and let your creativity lead the way

Open the book and find:

• Step-by-step instructions to build forecasts in Excel
• How to work out which pricing strategy fits
• Help with adjusting expenses to stay on track
• Ways to analyse industry trends
• Advice on managing risk
• Tricks to impress with a well-presented plan
• Things to ask yourself before signing off on your plan
• Links to downloadable online resources