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Topics new to this edition include:
Digital Markets and Marketing
Hierarchies of Knowledge in Marketing
Marketing Inequalities: Feminisms and intersectionalities
The Ethics and Politics of Consumption
New case studies include:
Emerging Economy Brands
The Fairtrade Brand
Disappearing Influencers
Decolonising the Media
Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Online resources include chapter-by-chapter PowerPoint slides.
Topics new to this edition include:
Digital Markets and Marketing
Hierarchies of Knowledge in Marketing
Marketing Inequalities: Feminisms and intersectionalities
The Ethics and Politics of Consumption
New case studies include:
Emerging Economy Brands
The Fairtrade Brand
Disappearing Influencers
Decolonising the Media
Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Online resources include chapter-by-chapter PowerPoint slides.
Elizabeth Parsons is Professor of Marketing at the University of Liverpool, UK.
Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK.
Andreas Chatzidakis is Professor of Marketing at Royal Holloway, University of London, UK.
Rachel Ashman is Senior Lecturer in Marketing at the University of Liverpool, UK.
Chapter 1 Introduction: How Has Marketing Changed?
Chapter 2 Building Brand Cultures
Chapter 3 Digital Markets and Marketing
Chapter 4 Ethical Debates in Marketing Management
Chapter 5 The Ethics and Politics of Consumption
Chapter 6 Marketing Inequalities: Feminisms and Intersectionalities
Chapter 7 Psychoanalysis in Marketing
Chapter 8 Hierarchies of Knowledge in Marketing
Chapter 9 Marketing, Spaces and Places
Chapter 10 The Globalised Marketplace
Erscheinungsjahr: | 2023 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: | Einband - flex.(Paperback) |
ISBN-13: | 9781032062006 |
ISBN-10: | 1032062002 |
Sprache: | Englisch |
Ausstattung / Beilage: | Paperback |
Einband: | Kartoniert / Broschiert |
Autor: |
Parsons, Elizabeth
Maclaran, Pauline Chatzidakis, Andreas |
Auflage: | 3. Auflage |
Hersteller: | Routledge |
Verantwortliche Person für die EU: | Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de |
Maße: | 246 x 174 x 11 mm |
Von/Mit: | Elizabeth Parsons (u. a.) |
Erscheinungsdatum: | 31.07.2023 |
Gewicht: | 0,38 kg |
Elizabeth Parsons is Professor of Marketing at the University of Liverpool, UK.
Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK.
Andreas Chatzidakis is Professor of Marketing at Royal Holloway, University of London, UK.
Rachel Ashman is Senior Lecturer in Marketing at the University of Liverpool, UK.
Chapter 1 Introduction: How Has Marketing Changed?
Chapter 2 Building Brand Cultures
Chapter 3 Digital Markets and Marketing
Chapter 4 Ethical Debates in Marketing Management
Chapter 5 The Ethics and Politics of Consumption
Chapter 6 Marketing Inequalities: Feminisms and Intersectionalities
Chapter 7 Psychoanalysis in Marketing
Chapter 8 Hierarchies of Knowledge in Marketing
Chapter 9 Marketing, Spaces and Places
Chapter 10 The Globalised Marketplace
Erscheinungsjahr: | 2023 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: | Einband - flex.(Paperback) |
ISBN-13: | 9781032062006 |
ISBN-10: | 1032062002 |
Sprache: | Englisch |
Ausstattung / Beilage: | Paperback |
Einband: | Kartoniert / Broschiert |
Autor: |
Parsons, Elizabeth
Maclaran, Pauline Chatzidakis, Andreas |
Auflage: | 3. Auflage |
Hersteller: | Routledge |
Verantwortliche Person für die EU: | Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de |
Maße: | 246 x 174 x 11 mm |
Von/Mit: | Elizabeth Parsons (u. a.) |
Erscheinungsdatum: | 31.07.2023 |
Gewicht: | 0,38 kg |