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Contagious
Why Things Catch on
Taschenbuch von Jonah Berger
Sprache: Englisch

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Beschreibung
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
Über den Autor
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine’s "Year in Ideas."
Details
Erscheinungsjahr: 2016
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781451686586
ISBN-10: 1451686587
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Berger, Jonah
Hersteller: Simon & Schuster
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 213 x 141 x 22 mm
Von/Mit: Jonah Berger
Erscheinungsdatum: 03.05.2016
Gewicht: 0,222 kg
Artikel-ID: 121064045
Über den Autor
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine’s "Year in Ideas."
Details
Erscheinungsjahr: 2016
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781451686586
ISBN-10: 1451686587
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Berger, Jonah
Hersteller: Simon & Schuster
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 213 x 141 x 22 mm
Von/Mit: Jonah Berger
Erscheinungsdatum: 03.05.2016
Gewicht: 0,222 kg
Artikel-ID: 121064045
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