Dr. Eric Arnouldis Visiting Professor of Marketing at the Aalto University Business School and Adjunct Professor at EMLYON France. He has been on faculty at four European universities and several in the US. He has pursued a career in applied social science since 1973, receiving a PhD in social anthropology from the University of Arizona in 1982. Aalto University awarded him an honorary doctorate in 2016. Early ethnographic research in West Africa inspired his approach to contemporary market mediated society. Current interests include collective consumer creativity, human branding, sustainable business practice, visual representations, and digital mobility.

Craig J. Thompson is the Churchill Professor of Marketing at the University of Wisconsin-Madison. He has published in a wide range of marketing, consumer research, and sociological journals. He has co-authored the book The Phenomenology of Everyday Life and co-edited Sustainable Lifestyles and the Quest for Plenitude: Case Studies of the New Economy. Craig has served as an associate editor for the Journal of Consumer Research and the Journal of Consumer Culture. Craig is the current president of the Consumer Culture Theory Consortium. Craig was the Society for Marketing Advances 2014 Distinguished Marketing Scholar Award. In 2017, he was named an Association of Consumer Research Fellow.

Part One: Consumer Identity Work
Chapter One: Identity and Consumption - Joonas Rokka and Sofia Ulver
Chapter Two: Family and Collective Identity - Amber M. Epp and Tandy Chalmers Thomas
Chapter Three: The Emotional and Affective Dimensions of Consumer Culture - Anil Isisag, Alev Pinar Kuruoglu and Domen Bajde
Chapter Four: Critical Reflections on Consumer Identity - David Crockett and Michelle F. Weinberger
Part Two: Marketplace Cultures
Chapter Five: Marketplace Cultures - Bernard Cova, Avi Shankar and Jack Coffin
Chapter Six: Social Distinction and the Practice of Taste - Zeynep Arsel and Jonathan Bean
Chapter Seven: Religion, Spirituality, and Consumption - Diego Rinallo and Jannsen Santana
Chapter Eight: Glocalization of Marketplace Cultures - Gokcen Coskuner-Balli and Burçak Ertimur
Part Three: The Socio-historic Patterning of Consumption
Chapter Nine: Social Class - Paul Henry and Olga Kravets
Chapter Ten: Gender(s), Consumption, and Markets - Luca M. Visconti, Pauline Maclaran and Shona Bettany
Chapter Eleven: Race and Ethnicity - Samantha N.N. Cross, Robert L. Harrison, Lisa Peñaloza, Rodrigo B. Castilhos and Kevin D. Thomas
Chapter Twelve: Global Mobilities - Zahra Sharifonnasabi, Marius K. Luedicke, Fleura Bardhi, and Ela Veresiu
Part Four: Mass-Mediated Ideologies and Consumers' Interpretive Strategies
Chapter Thirteen: Market Mythmaking and Consumer Culture - Craig J. Thompson, Eric J. Arnould and Ela Veresiu
Chapter Fourteen: Rethinking Consumer Resistance - Hunter Jones and Alan Bradshaw
Chapter Fifteen: What are Audiences and Why do they Matter? - Eileen Fischer, Marie-Agnes Parmentier, Cristel Russell and Hope Schau
Chapter Sixteen: Consumer Movements - Johanna Golnhoffer and Henri Weijo