Susan Fournier is Associate Professor and Dean's Research Fellow at Boston University, USA. Her research explores the creation and capture of value through branding and brand relationships and she has received five awards for her published work. She is an Editorial Board member of the Journal of Consumer Research and Journal of Marketing amongst others　

Michael Breazeale is Assistant Professor of Marketing at University of Nebraska at Omaha, USA. His primary areas of research include the consumption of experiences and emotional branding. Mike has published articles in publications such as International Journal of Market Research, Marketing Management Journal and Journal of Business Research

Marc Fetscherin is an Associate Professor of the Crummer Graduate School of Business and the International Business Department at Rollins College, USA. His research has been published in leading academic journals such as International Business Review, International Marketing Review, European Journal of Marketing and Journal of Brand Management

Foreword Introduction: The Why, How, and So What of Consumers' Relationships with Their BrandsPart I: The "What" of Brand Relationships: Exploring Brand Relationship Varieties and Type 1. When is our Connection to Brands like our Connection to People?: Differentiating between Consumer-Brand Relationships and Interpersonal Relationships2. Exploring Relationship Analogues in the Brand Space 3. Understanding Negative Consumer Responses: Motivations for the Brand Avoidance Relationship4. Brand Flings: When Great Brand Relationships Are Not Made to Last 5. Examining Childhood Consumption Relationships6. Mental Accounting in Consumer-Brand RelationshipsPart II: Understanding Consumer-Brand Relationship Bonds: Brand Love and Other Strength Indicators 7. Love Actually?: Measuring and Exploring Consumers' Brand Love8. Brand Love: Interpersonal or Parasocial Love Relationships?9. Brand Relationship Quality - Conceptualization and Measurement: Results of a Cross-Industry Study in the German Consumer Market 10. Brand Forgiveness: How Close Brand Relationships Influence Forgiveness11. Relationships Are Complicated: On Construct Validity when Consumer-Brand Relationships are SystemsPart III: How Goals and Identity Drive Consumers' Relationships with their Brands 12. This Store Just Gets Me!: Customer Chemistry and its Role in Identity Construction13. Beyond Relationship: Metaphor Transfer and Beyond14. Teenagers' Purposive Brand Relationships: From Social Filters to Shoulders to Lean On15. Brands Can Be like Friends: Goals and Interpersonal Motives Influence Attitudes toward Preferred BrandsPart IV: Managerial Applications and Extensions of Consumer-Brand Relationship Ideas 16. Firing Your Best Customers 17. On the Complexity of Managing Brands in a Social Media World18. Corporate Identity and its Reflective Effect in Developing Brand Relationships19. Brand Humanity: Transforming the Business of Building BrandsFinal Reflections: So Where Do We Go from Here?