Saloomeh Tabari is a Lecturer in Marketing and Strategy at Cardiff Business School, Cardiff University. Her research centres on customer experience, in particular intercultural communication and sensitivity in service and marketing. She has a special interest in issues relating to cultural differences, cross-cultural and cultural centrism, and the provision of service and marketing to different customers to enhance their experiences and perceptions by adopting strategies based upon changes in consumer behaviour. She co-edited Global Strategic Management in the Service Industry: A Perspective of the New Era and Celebrity, Social Media Influencers and Brand Performance: Exploring New Dynamics and Future Trends in Marketing. She is on the Editorial Board of international journals and is Associate Editor of the Journal of Islamic Marketing.

Wei Chen is a Senior Lecturer in Strategic Management at Sheffield Hallam University. He has wide experience in cross-culture management in the hospitality and tourism industry. His book International Hospitality Management with Professor Alan Clarke has been published in English, French and Portuguese and he has translated books such as Trade Show and Event Marketing into different languages. He is the chief overseas editor for Finance and Economy, a business magazine, in China. Wei Chen is also a Senior Business Advisor of a renowned sport company in England.

Nazan Colmekcioglu is a Senior Lecturer (Associate Professor) in Marketing and Strategy at Cardiff University and a Visiting Professor at the University of International Business and Economics in Beijing. Her research interests include consumer behaviour in online and offline environments, particularly focusing on factors such as ethical ideology, culture, religion and emotions of customers to understand consumption and anti-consumption attitudes towards products and services in different industries.

'Introduction. Introduction - Consumer Behaviour in Hospitality and Tourism: Contemporary Perspectives and Challenges. 1. Tourism Consumption as a Priority in the Post-Pandemic Period: The Case Study of Barcelona. 2. Tourists' Experiences in Times of Uncertainty: An Analysis of eWOM Before, During and After the COVID-19 Pandemic. 3. The Impact of Overcrowding on Tourist Experience in Diverse Destination Contexts: A Comparative Study of Las Vegas and the Great Smoky Mountains. 4. From Trust to Trustworthines: Formalizing Consumer Behaviour with Discourse on Airbnb Platform. 5. Examining the Impact of Trip Experiences on Overall Satisfaction among Indian Touists in New Delhi's Heritage Sites and Hotels. 6. Visitors' Consumption Experience Vis-à-Vis Visitors' Revisit to Street Food Markets in a Post-COVID Era: A Case Study of Windhoek (Namibia). 7. Motivations of Backpackers when Choosing a Tourist Destination. 8. What is your Travel Mood? The Effect of Psychological Flow on Cultural vs Adventure Travel Experiences. 9. Perceptions and Reactions Towards Tipping from Non-Tipping Cultures: Employee's Expectations. 10. Luxury Buying Behaviour across Different Tourists' Generations. 11. Impact of Health Crisis (Pandemic) on Consumer Buying Intention: A Lesson for Future Small Businesses. 12. It's All About Experiences: The Need for Uniqueness in Luxury Consumption. 13. The Effect of Social Media Influencers on Consumer Food & Beverage Consumption Behaviour. 14. Industry View - Reimagining Customer Experience in the Hospitality and Tourism Industries: Navigating Evolving Values and Expanding Authenticity in the Post-Pandemic Landscape.