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Beschreibung
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.
Über den Autor
Marieke de Mooij, Ph.D. (Netherlands), is a consultant in cross-cultural communications, as well as a retired profesora associada of international advertising at the University of Navarra in Spain and visiting professor at several universities across the world. She is the author of several academic publications on the influence of culture on marketing and advertising. She has also authored books on culture and consumer behavior as well as culture and communication theory worldwide.
Inhaltsverzeichnis
Preface
Chapter 1: Consumer Behavior Across Cultures
Chapter 2: Values and Culture
Chapter 3: Convergence and DIvergence in Consumer Behavior
Chapter 4: The Consumer: Attributes
Chapter 5: Social Processes
Chapter 6: Mental Processes
Chapter 7: Culture, Communication, and Media Behavior
Chapter 8: Consumer Behavior Domains
Chapter 1: Consumer Behavior Across Cultures
Chapter 2: Values and Culture
Chapter 3: Convergence and DIvergence in Consumer Behavior
Chapter 4: The Consumer: Attributes
Chapter 5: Social Processes
Chapter 6: Mental Processes
Chapter 7: Culture, Communication, and Media Behavior
Chapter 8: Consumer Behavior Domains
Details
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781544318165 |
| ISBN-10: | 1544318162 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Mooij, Marieke De |
| Redaktion: | De Mooij, Marieke |
| Hersteller: | SAGE Publishing Ltd |
| Verantwortliche Person für die EU: | Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de |
| Maße: | 235 x 191 x 31 mm |
| Von/Mit: | Marieke De Mooij |
| Erscheinungsdatum: | 21.06.2019 |
| Gewicht: | 1,298 kg |
Über den Autor
Marieke de Mooij, Ph.D. (Netherlands), is a consultant in cross-cultural communications, as well as a retired profesora associada of international advertising at the University of Navarra in Spain and visiting professor at several universities across the world. She is the author of several academic publications on the influence of culture on marketing and advertising. She has also authored books on culture and consumer behavior as well as culture and communication theory worldwide.
Inhaltsverzeichnis
Preface
Chapter 1: Consumer Behavior Across Cultures
Chapter 2: Values and Culture
Chapter 3: Convergence and DIvergence in Consumer Behavior
Chapter 4: The Consumer: Attributes
Chapter 5: Social Processes
Chapter 6: Mental Processes
Chapter 7: Culture, Communication, and Media Behavior
Chapter 8: Consumer Behavior Domains
Chapter 1: Consumer Behavior Across Cultures
Chapter 2: Values and Culture
Chapter 3: Convergence and DIvergence in Consumer Behavior
Chapter 4: The Consumer: Attributes
Chapter 5: Social Processes
Chapter 6: Mental Processes
Chapter 7: Culture, Communication, and Media Behavior
Chapter 8: Consumer Behavior Domains
Details
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781544318165 |
| ISBN-10: | 1544318162 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Mooij, Marieke De |
| Redaktion: | De Mooij, Marieke |
| Hersteller: | SAGE Publishing Ltd |
| Verantwortliche Person für die EU: | Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de |
| Maße: | 235 x 191 x 31 mm |
| Von/Mit: | Marieke De Mooij |
| Erscheinungsdatum: | 21.06.2019 |
| Gewicht: | 1,298 kg |
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