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Competitive Digital Innovation
Transforming Products, Processes and Business Models to Win in the Digital Economy
Taschenbuch von Steve Muylle (u. a.)
Sprache: Englisch

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Beschreibung
Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well established, it¿s less clear how to leverage technology at the market interface. This often has strategic implications, and the goal of this book is help you connect digital innovation to business strategy.
By understanding how to leverage digital technologies, you can redefine your market-facing business processes, your products, services and even your business models and stay competitive in today¿s hybrid markets. This book provides a coherent and comprehensive approach to not just survive but rather thrive in the 21st Century global marketplace.
With global, real-world examples and original frameworks, this is an ideal bookfor executives and anyone who wants to understand digital strategy. Highly practical but infused with rigorous research, it shows you how your business can use digital technologies to compete in today¿s hybrid markets.
Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well established, it¿s less clear how to leverage technology at the market interface. This often has strategic implications, and the goal of this book is help you connect digital innovation to business strategy.
By understanding how to leverage digital technologies, you can redefine your market-facing business processes, your products, services and even your business models and stay competitive in today¿s hybrid markets. This book provides a coherent and comprehensive approach to not just survive but rather thrive in the 21st Century global marketplace.
With global, real-world examples and original frameworks, this is an ideal bookfor executives and anyone who wants to understand digital strategy. Highly practical but infused with rigorous research, it shows you how your business can use digital technologies to compete in today¿s hybrid markets.
Über den Autor

Amit Basu
holds the Carr P. Collins Chair in MIS and is a Professor at the Cox School of Business at Southern Methodist University in Dallas, USA. He has also been on the faculty of Vanderbilt University and the University of Maryland, USA. His research and teaching interests are in the areas of knowledge and database systems, decision support systems, digital strategy, electronic commerce and workflow management. He has also been a consultant and advisor to a number of private and public sector organizations, both in the USA and Western Europe, and was the President of the INFORMS Information Systems Society from 2012-14. He received his Ph.D. from the University of Rochester, his M.B.A. from Southern Illinois University, and his [...]. in Electrical Engineering from IIT Delhi.

Steve Muylle
is Partner and Full Professor at Vlerick Business School and Ghent University, Belgium. His research interests are in the areas of digital strategy, electronic commerce and business-to-business marketing. Through his research and teaching, he has worked with many companies across the world, from large multinationals to start-ups and scale-ups on various projects involving digital strategy, marketing, supply management, and innovation. He also serves as an Independent Director on Corporate Boards. He received his Ph.D. and a degree in business engineering from Solvay Management School, Belgium, and a doctoral fellowship award from the Intercollegiate Center for Management Science, Belgium. He was a visiting Ph.D. student at the Owen Graduate School of Management, Vanderbilt University.

Zusammenfassung

Shows you how your business can use digital technologies to compete in today's hybrid markets.

Ideal reading for executive students on digital strategy courses as well as professionals

Includes original frameworks that are easy to action and implement

Inhaltsverzeichnis
Chapter 1: Introduction.- Chapter 2: Digitally Enhancing Market-facing Processes.- Chapter 3: Digitally Enhancing Existing Products.- Chapter 4: Creating New Digital Products.- Chapter 5: Engaging Consumers.- Chapter 6: Digital Intermediaries.- Chapter 7: Digital Revenue Models.- Chapter 8: Strategic Planning Models.- Chapter 9: Aligning with Strategic Priorities.- Chapter 10: Assessing Readiness for Digital Innovation.- Chapter 11: Evaluating Digitalization Initiatives.
Details
Erscheinungsjahr: 2023
Fachbereich: Management
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Reihe: Palgrave Executive Essentials
Inhalt: xv
231 S.
37 s/w Illustr.
231 p. 37 illus.
ISBN-13: 9783031234392
ISBN-10: 3031234391
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Muylle, Steve
Basu, Amit
Auflage: 1st ed. 2023
Hersteller: Springer Nature Switzerland
Springer International Publishing
Springer International Publishing AG
Palgrave Executive Essentials
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 235 x 155 x 14 mm
Von/Mit: Steve Muylle (u. a.)
Erscheinungsdatum: 17.05.2023
Gewicht: 0,382 kg
Artikel-ID: 125815712
Über den Autor

Amit Basu
holds the Carr P. Collins Chair in MIS and is a Professor at the Cox School of Business at Southern Methodist University in Dallas, USA. He has also been on the faculty of Vanderbilt University and the University of Maryland, USA. His research and teaching interests are in the areas of knowledge and database systems, decision support systems, digital strategy, electronic commerce and workflow management. He has also been a consultant and advisor to a number of private and public sector organizations, both in the USA and Western Europe, and was the President of the INFORMS Information Systems Society from 2012-14. He received his Ph.D. from the University of Rochester, his M.B.A. from Southern Illinois University, and his [...]. in Electrical Engineering from IIT Delhi.

Steve Muylle
is Partner and Full Professor at Vlerick Business School and Ghent University, Belgium. His research interests are in the areas of digital strategy, electronic commerce and business-to-business marketing. Through his research and teaching, he has worked with many companies across the world, from large multinationals to start-ups and scale-ups on various projects involving digital strategy, marketing, supply management, and innovation. He also serves as an Independent Director on Corporate Boards. He received his Ph.D. and a degree in business engineering from Solvay Management School, Belgium, and a doctoral fellowship award from the Intercollegiate Center for Management Science, Belgium. He was a visiting Ph.D. student at the Owen Graduate School of Management, Vanderbilt University.

Zusammenfassung

Shows you how your business can use digital technologies to compete in today's hybrid markets.

Ideal reading for executive students on digital strategy courses as well as professionals

Includes original frameworks that are easy to action and implement

Inhaltsverzeichnis
Chapter 1: Introduction.- Chapter 2: Digitally Enhancing Market-facing Processes.- Chapter 3: Digitally Enhancing Existing Products.- Chapter 4: Creating New Digital Products.- Chapter 5: Engaging Consumers.- Chapter 6: Digital Intermediaries.- Chapter 7: Digital Revenue Models.- Chapter 8: Strategic Planning Models.- Chapter 9: Aligning with Strategic Priorities.- Chapter 10: Assessing Readiness for Digital Innovation.- Chapter 11: Evaluating Digitalization Initiatives.
Details
Erscheinungsjahr: 2023
Fachbereich: Management
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Reihe: Palgrave Executive Essentials
Inhalt: xv
231 S.
37 s/w Illustr.
231 p. 37 illus.
ISBN-13: 9783031234392
ISBN-10: 3031234391
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Muylle, Steve
Basu, Amit
Auflage: 1st ed. 2023
Hersteller: Springer Nature Switzerland
Springer International Publishing
Springer International Publishing AG
Palgrave Executive Essentials
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 235 x 155 x 14 mm
Von/Mit: Steve Muylle (u. a.)
Erscheinungsdatum: 17.05.2023
Gewicht: 0,382 kg
Artikel-ID: 125815712
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