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Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.
Originally published by Guilford Press in 1994, now available from Routledge.
Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.
Originally published by Guilford Press in 1994, now available from Routledge.
Rebecca B. Rubin (Kent State University, USA) (Author) , Alan M Rubin (Kent State University, USA) (Author) , Elizabeth E. Graham (Kent State University, USA) (Author) , Elizabeth M. Perse (University of Delaware, USA) (Author) , David Seibold (University of California at Santa Barbara, USA) (Author)
Contents: Introduction. Part I: Measurement Trends and Issues.P. Kearney, M.J. Beatty, Measures of Instructional Communication. R.B. Rubin, E.E. Graham, Measures of Interpersonal Communication. A.M. Rubin, E.M. Perse, Measures of Mass Communication. C.W. Downs, S. DeWine, H.H. Greenbaum, Measures of Organizational Communication. Part II: Measure Profiles.
| Erscheinungsjahr: | 2009 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9780415871464 |
| ISBN-10: | 0415871468 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Rubin, Rebecca B.
Palmgreen, Philip Sypher, Howard E. |
| Hersteller: | Routledge |
| Verantwortliche Person für die EU: | Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de |
| Maße: | 229 x 152 x 22 mm |
| Von/Mit: | Rebecca B. Rubin (u. a.) |
| Erscheinungsdatum: | 09.06.2009 |
| Gewicht: | 0,603 kg |
Rebecca B. Rubin (Kent State University, USA) (Author) , Alan M Rubin (Kent State University, USA) (Author) , Elizabeth E. Graham (Kent State University, USA) (Author) , Elizabeth M. Perse (University of Delaware, USA) (Author) , David Seibold (University of California at Santa Barbara, USA) (Author)
Contents: Introduction. Part I: Measurement Trends and Issues.P. Kearney, M.J. Beatty, Measures of Instructional Communication. R.B. Rubin, E.E. Graham, Measures of Interpersonal Communication. A.M. Rubin, E.M. Perse, Measures of Mass Communication. C.W. Downs, S. DeWine, H.H. Greenbaum, Measures of Organizational Communication. Part II: Measure Profiles.
| Erscheinungsjahr: | 2009 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9780415871464 |
| ISBN-10: | 0415871468 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Rubin, Rebecca B.
Palmgreen, Philip Sypher, Howard E. |
| Hersteller: | Routledge |
| Verantwortliche Person für die EU: | Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de |
| Maße: | 229 x 152 x 22 mm |
| Von/Mit: | Rebecca B. Rubin (u. a.) |
| Erscheinungsdatum: | 09.06.2009 |
| Gewicht: | 0,603 kg |
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