95,95 €*
Versandkostenfrei per Post / DHL
Lieferzeit 1-2 Wochen
List of Figures and Tables
Preface
About the Authors
Guide to the Case Studies
Publisher's Acknowledgements
Frameworks for this Book: Our Approach to the Study of International Business
Part 1: THE WORLD OF INTERNATIONAL BUSINESS
- Chapter 1 An Introduction to International Business
- Chapter 2 General Frameworks in International Business
- Chapter 3 Multinational Enterprises, Innovation and Competitiveness
Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
- Chapter 4 International Politics
- Chapter 5 International Culture
- Chapter 6 International Trade
- Chapter 7 International Financial Markets and Institutions
Part 3: INTERNATIONAL BUSINESS STRATEGIES
- Chapter 8 Multinational Strategy
- Chapter 9 Organising Strategy
- Chapter 10 Corporate Strategy and National Competitiveness
Part 4: FUNCTIONAL AREA STRATEGIES
- Chapter 11 Production Strategy
- Chapter 12 Marketing Strategy
- Chapter 13 Human Resource Management Strategy
- Chapter 14 Political Risk and Negotiation Strategy
- Chapter 15 International Financial Management
Part 5: REGIONAL STRATEGIES
- Chapter [...]opean Union
- Chapter 17 Japan
- Chapter 18 North America
- Chapter 19 Emerging Economies
- Chapter 20 China
Glossary
Index
List of Figures and Tables
Preface
About the Authors
Guide to the Case Studies
Publisher's Acknowledgements
Frameworks for this Book: Our Approach to the Study of International Business
Part 1: THE WORLD OF INTERNATIONAL BUSINESS
- Chapter 1 An Introduction to International Business
- Chapter 2 General Frameworks in International Business
- Chapter 3 Multinational Enterprises, Innovation and Competitiveness
Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
- Chapter 4 International Politics
- Chapter 5 International Culture
- Chapter 6 International Trade
- Chapter 7 International Financial Markets and Institutions
Part 3: INTERNATIONAL BUSINESS STRATEGIES
- Chapter 8 Multinational Strategy
- Chapter 9 Organising Strategy
- Chapter 10 Corporate Strategy and National Competitiveness
Part 4: FUNCTIONAL AREA STRATEGIES
- Chapter 11 Production Strategy
- Chapter 12 Marketing Strategy
- Chapter 13 Human Resource Management Strategy
- Chapter 14 Political Risk and Negotiation Strategy
- Chapter 15 International Financial Management
Part 5: REGIONAL STRATEGIES
- Chapter [...]opean Union
- Chapter 17 Japan
- Chapter 18 North America
- Chapter 19 Emerging Economies
- Chapter 20 China
Glossary
Index
| Erscheinungsjahr: | 2020 |
|---|---|
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292274157 |
| ISBN-10: | 1292274158 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Collinson, Simon
Narula, Rajneesh Rugman, Alan M. |
| Auflage: | 8th edition |
| Hersteller: | Pearson Education |
| Verantwortliche Person für die EU: | Pearson Education, St.-Martin-Straße 82, D-81541 München, salesde@pearson.com |
| Maße: | 264 x 195 x 30 mm |
| Von/Mit: | Simon Collinson (u. a.) |
| Erscheinungsdatum: | 05.02.2020 |
| Gewicht: | 1,34 kg |
| Erscheinungsjahr: | 2020 |
|---|---|
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292274157 |
| ISBN-10: | 1292274158 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Collinson, Simon
Narula, Rajneesh Rugman, Alan M. |
| Auflage: | 8th edition |
| Hersteller: | Pearson Education |
| Verantwortliche Person für die EU: | Pearson Education, St.-Martin-Straße 82, D-81541 München, salesde@pearson.com |
| Maße: | 264 x 195 x 30 mm |
| Von/Mit: | Simon Collinson (u. a.) |
| Erscheinungsdatum: | 05.02.2020 |
| Gewicht: | 1,34 kg |
Ähnliche Produkte
Lieferzeit 1-2 Wochen
Lieferzeit 4-7 Werktage
Lieferzeit 4-7 Werktage
Lieferzeit 1-2 Wochen
