Carmel McConnell’s background is a mixture of social activism and business. She is a campaigner and fierce optimist about creating a better world.

While researching her first book Change Activist, in 2000, Carmel interviewed five headteachers in the London borough of Hackney who told her that many of their pupils arrived at school too hungry or malnourished to learn. Carmel started buying and delivering breakfast food to these schools, with remarkable results as children's concentration, behaviour, punctuality and educational attainment significantly improved. As demand for her help grew, Carmel took time out from her City technology consultancy, setting up Magic Breakfast in 2003.

Today, Magic Breakfast and the National School Breakfast Programme (DfE funded to March 2021) provides healthy breakfasts to around 400,000 children in England and Scotland during term time. Carmel was awarded an MBE for her services to school food in the New Year’s Honours 2016. In 2018 she received an Honorary Doctorate from the Open University for improving access to education. She became the 2018 Woman of the Year Campaigner Category at a ceremony in July 2018. Carmel still works full time on Magic Breakfast as well as media work, speaking, writing and faffing around on social media.

ABOUT THE AUTHOR

ACKNOWLEDGEMENTS

INTRODUCTION

• What is a change activist?
• Why change activism is needed now?
• And you should listen to me because..?
• My change activist story

PART 1: CHANGE YOUR LIFE

• How can you take charge of your life?
• How open are you to change?
• What do you stand for?
• If the direction of your life feels unclear, it’s ok, start here
• Passion, purpose, plan for successful change
• What did activism ever do for anyone?
• The benefits of change activism
• Choose action or stay passive
• What do you want to change?
• Is very, very ok to ask for help
• My passion, my purpose, my plan
• Practical activism – here's how
• 10 step self-development plan
• And action – toolkit and exercises

PART 2: CHANGE HOW YOU WORK

• Change Activism can strengthen your bottom line
• What does purpose-led business look like?
• Purpose led companies outperform
• Fairness as a business norm
• To your mind and soul
• How to create multi million pound social partnerships
• Profit and principles
• What’s that got to do with me?
• Change led by you, energises you

PART 3: RADICAL SELF-CARE

• Nourish your mind, body and soul
• Why life begins at the end of your comfort zone.
• Resilience starts with radical self care
• Becoming a priority in your own life
• Your beliefs about reality create your experience of it
• Ask better questions
• Team You

Part 4: A NEW CHANGE ACTIVIST IDEA

• Can we create a post-poverty Britain?
• The L.I.F.E. programme – more information

CONCLUSION

REFERENCES