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Beschreibung
Kotter and Whitehead reveal how to win the support for ideas by understanding the generic attack strategies that naysayers and obfuscators deploy, and engaging these adversaries with tactics tailored to each strategy.
Kotter and Whitehead reveal how to win the support for ideas by understanding the generic attack strategies that naysayers and obfuscators deploy, and engaging these adversaries with tactics tailored to each strategy.
Über den Autor
John P. Kotter is the Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School and is widely considered the world's foremost authority on leadership and change. Lorne A. Whitehead is Leader of Education Innovation at the University of British Columbia, where he has also been a professor and the NSERC/3M Chairholder in the Department of Physics and Astronomy.
Inhaltsverzeichnis
Table of Contents
Preface
Part One: The Centerville Story
1. The Death of a Good Plan 12
2. Saving the Day in Centerville, Part 1 21
3. Saving the Day, Part II 54
4. Saving the Day, Part III 72
Part Two: The Method
5. Four Ways to Kill Good Ideas 73
6. A Counterintuitive Strategy for
Saving Your Good Idea 89
7. 24 Attacks & 24 Responses 109
8. How The Method Helps Large-scale
Change 133
9. A Quick Reference Guide for Saving
Good Ideas. 143
Preface
Part One: The Centerville Story
1. The Death of a Good Plan 12
2. Saving the Day in Centerville, Part 1 21
3. Saving the Day, Part II 54
4. Saving the Day, Part III 72
Part Two: The Method
5. Four Ways to Kill Good Ideas 73
6. A Counterintuitive Strategy for
Saving Your Good Idea 89
7. 24 Attacks & 24 Responses 109
8. How The Method Helps Large-scale
Change 133
9. A Quick Reference Guide for Saving
Good Ideas. 143
Details
Erscheinungsjahr: | 2010 |
---|---|
Fachbereich: | Management |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
ISBN-13: | 9781422157299 |
ISBN-10: | 1422157296 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: |
Kotter, John P.
Whitehead, Lorne A. |
Hersteller: | Harvard Business Review Press |
Verantwortliche Person für die EU: | Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 216 x 148 x 23 mm |
Von/Mit: | John P. Kotter (u. a.) |
Erscheinungsdatum: | 10.2010 |
Gewicht: | 0,335 kg |
Über den Autor
John P. Kotter is the Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School and is widely considered the world's foremost authority on leadership and change. Lorne A. Whitehead is Leader of Education Innovation at the University of British Columbia, where he has also been a professor and the NSERC/3M Chairholder in the Department of Physics and Astronomy.
Inhaltsverzeichnis
Table of Contents
Preface
Part One: The Centerville Story
1. The Death of a Good Plan 12
2. Saving the Day in Centerville, Part 1 21
3. Saving the Day, Part II 54
4. Saving the Day, Part III 72
Part Two: The Method
5. Four Ways to Kill Good Ideas 73
6. A Counterintuitive Strategy for
Saving Your Good Idea 89
7. 24 Attacks & 24 Responses 109
8. How The Method Helps Large-scale
Change 133
9. A Quick Reference Guide for Saving
Good Ideas. 143
Preface
Part One: The Centerville Story
1. The Death of a Good Plan 12
2. Saving the Day in Centerville, Part 1 21
3. Saving the Day, Part II 54
4. Saving the Day, Part III 72
Part Two: The Method
5. Four Ways to Kill Good Ideas 73
6. A Counterintuitive Strategy for
Saving Your Good Idea 89
7. 24 Attacks & 24 Responses 109
8. How The Method Helps Large-scale
Change 133
9. A Quick Reference Guide for Saving
Good Ideas. 143
Details
Erscheinungsjahr: | 2010 |
---|---|
Fachbereich: | Management |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
ISBN-13: | 9781422157299 |
ISBN-10: | 1422157296 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: |
Kotter, John P.
Whitehead, Lorne A. |
Hersteller: | Harvard Business Review Press |
Verantwortliche Person für die EU: | Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 216 x 148 x 23 mm |
Von/Mit: | John P. Kotter (u. a.) |
Erscheinungsdatum: | 10.2010 |
Gewicht: | 0,335 kg |
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