Part I: THE BUSINESS ENVIRONMENT1. Business Now: Change is the Only Constant.2. Economics: The Framework of Business.3. The World Marketplace: Business Without Borders.4. Business Ethics & Social Responsibility: Doing Well by Doing Good.5. Business Communication: Creating & Delivering Messages That [...] II: CREATING A BUSINESS6. Business Formation: Choosing the Form that Fits.7. Small Business & Entrepreneurship: Economic Rocket [...] III: FINANCING A BUSINESS8. Accounting: Decision Making By the Numbers.9. Finance: Acquiring & Using Funds to Maximize Value.10. Securities Markets: Trading Financial [...] IV: MARKETING A BUSINESS11. Marketing: Building Profitable Customer Connections.12. Product and Promotion: Creating and Communicating Value.13. Distribution and Pricing: Right Product, Right Person, Right Place, Right [...] V: MANAGING A BUSINESS14. Management, Motivation, and Leadership: Bringing Business to Life.15. HRM: Building a Top Quality Workforce.16. Managing Information & Technology: Finding New Ways to Learn and Link.17. OM: Putting it All [...].Student/Instructor Review Cards.