Jennifer DeRosa is the founder of Toto Coaching, which walks the DIY website builder through the process of building a website from start to finish. Jennifer has been building websites since 1994. She formed her web development agency in 2001, growing it into a successful website development agency over two decades.

Introduction 1

Part 1: Getting Started with DIY Websites 7

Chapter 1: From Groundbreaking to Grand Opening: Constructing Your Website Step by Step 9

Chapter 2: Laying Your Website's Foundation 21

Part 2: Creating a Site That People Will Visit 47

Chapter 3: Resonating with Visitors 49

Chapter 4: Nailing SEO Basics: Search Engine Optimization 101 71

Chapter 5: Killing It with Keywords 97

Part 3: Architecting Plans for Your Website 109

Chapter 6: A Place for Everything and Everything in Its Place 111

Chapter 7: Content Scaffold: Supporting Your Website's Information 129

Chapter 8: Preparing Your Site's Content 171

Part 4: Designing and Laying Out Your Website 201

Chapter 9: Deconstructing the Anatomy of Web Pages 203

Chapter 10: Unfurling the Canvas of Design Options 223

Chapter 11: Generating Leads from Your Website 251

Part 5: Going Live and Measuring Results 271

Chapter 12: Optimizing Each Page for Search (On-Page Optimization) 273

Chapter 13: Ribbon-Cutting in Cyberspace: Your Website's Grand Opening 285

Chapter 14: Securing Your Website 299

Chapter 15: Keeping Up with the Joneses: Measuring What You Built and Making It Better 309

Part 6: The Part of Tens 329

Chapter 16: The Ten Commandments of Building a Successful Website 331

Chapter 17: Ten Rookie Mistakes to Avoid 341

Index 351