PREM C. JAIN is the McDonough Professor of Accounting and Finance at the McDonough School of Business, Georgetown University, in Washington, D.C. He has previously taught at the Wharton School of the University of Pennsylvania and the Freeman School of Business at Tulane University. His research has been published in many prestigious finance and accounting journals including the Journal of Finance and the Journal of Accounting Research. Jain received a doctorate from the University of Florida and a master's degree in applied economics from the University of Rochester. He is also a CPA in the state of Florida.

Preface ix
Acknowledgments xv Part One Introduction and Background 1 Chapter 1 The Thrill of Investing in Common Stocks 3 Chapter 2 1965-2009: Lessons from Significant Events in Berkshire History 9 Part Two Buffett Investing = Value + Growth 23 Chapter 3 Value Investing-It's Like Buying Christmas Cards in January 25 Chapter 4 Growth Investing 43 Chapter 5 Intrinsic Value 57 Chapter 6 Buffett Investing = Value + Growth 69 Part Three Other People's Money 87 Chapter 7 Insurance-Other People's Money 89 Chapter 8 Reinsurance: More of Other People's Money 99 Chapter 9 Tax Deferment: Interest-Free Loans from the Government 109 Part Four Success in Retailing, Manufacturing, and Utilities 113 Chapter 10 If You Don't Know Jewelry, Know Your Jeweler 115 Chapter 11 Compete Like Mrs. B 123 Chapter 12 Why Invest in Utility Companies? 129 Chapter 13 High Profits in Honest-to-Goodness Manufacturing Companies 137 Part Five Risk, Diversification, and When to Sell 143 Chapter 14 Risk and Volatility: How to Think Profitably About Them 145 Chapter 15 Why Hold Cash: Liquidity Brings Opportunities 155 Chapter 16 Diversification: How Many Baskets Should You Hold? 161 Chapter 17 When to Sell 169 Part Six Market Efficiency 175 Chapter 18 How Efficient Is the Stock Market? 177 Chapter 19 Arbitrage and Hedge Funds 185 Part Seven Profitability and Accounting 193 Chapter 20 M = Monopoly = Money 195 Chapter 21 Who Wins in Highly Competitive Industries? 205 Chapter 22 Property, Plant and Equipment: Good or Bad? 211 Chapter 23 Key to Success: ROE and Other Ratios 217 Chapter 24 Accounting Goodwill: Is It Any Good? 223 Part Eight Psychology 229 Chapter 25 How Much Psychology Should You Know? 231 Chapter 26 How to Learn from Mistakes 243 Part Nine Corporate Governance 249 Chapter 27 Dividends: Do They Make Sense in This Day and Age? 251 Chapter 28 Should You Invest in Companies That Repurchase Their Own Shares? 257 Chapter 29 Corporate Governance: Employees, Directors, and CEOs 263 Chapter 30 Large Shareholders: They Are Your Friends 273 Conclusion B = Baseball = Buffett 277 Appendix A Summary of the Book 281 Notes 283 About the Author 295 Index 297