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Cover: 9780241456002 | Brandsplaining: Why Marketing Is (Still) Sexist and How to Fix It
Rückseite: 9780241456002 | Brandsplaining: Why Marketing Is (Still) Sexist and How to Fix It
Cover: 9780241456002 | Brandsplaining: Why Marketing Is (Still) Sexist and How to Fix It
Rückseite: 9780241456002 | Brandsplaining: Why Marketing Is (Still) Sexist and How to Fix It
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Brandsplaining: Why Marketing Is (Still) Sexist and How to Fix It
Taschenbuch von Jane Cunningham
Sprache: Englisch

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Beschreibung
"Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free."--
"Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free."--
Über den Autor
Jane Cunningham is the co-founder of PrettyLittleHead, a research-based consultancy with a particular specialism in understanding women. Prior to this, Jane was a board planner at DDP, Head of Planning at Ogilvy London and managing Director of Tribal DDB. Jane is an expert in gender-bias within advertising and has been interviewed by Martha Kearney on Radio 4, Jane Garvey on Women's Hour and Rosie Boycott and Dawn Porter on the subject of marketing to women.
Details
Erscheinungsjahr: 2021
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: XII
228 S.
ISBN-13: 9780241456002
ISBN-10: 0241456002
Sprache: Englisch
Herstellernummer: 479583
Einband: Kartoniert / Broschiert
Autor: Cunningham, Jane
Hersteller: Penguin Random House India Pvt. Ltd
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestraße 122 a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 233 x 152 x 22 mm
Von/Mit: Jane Cunningham
Erscheinungsdatum: 01.06.2021
Gewicht: 0,3 kg
Artikel-ID: 118954444
Über den Autor
Jane Cunningham is the co-founder of PrettyLittleHead, a research-based consultancy with a particular specialism in understanding women. Prior to this, Jane was a board planner at DDP, Head of Planning at Ogilvy London and managing Director of Tribal DDB. Jane is an expert in gender-bias within advertising and has been interviewed by Martha Kearney on Radio 4, Jane Garvey on Women's Hour and Rosie Boycott and Dawn Porter on the subject of marketing to women.
Details
Erscheinungsjahr: 2021
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: XII
228 S.
ISBN-13: 9780241456002
ISBN-10: 0241456002
Sprache: Englisch
Herstellernummer: 479583
Einband: Kartoniert / Broschiert
Autor: Cunningham, Jane
Hersteller: Penguin Random House India Pvt. Ltd
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestraße 122 a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 233 x 152 x 22 mm
Von/Mit: Jane Cunningham
Erscheinungsdatum: 01.06.2021
Gewicht: 0,3 kg
Artikel-ID: 118954444
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