Zur Startseite gehen
0,00 €*
Cover: 9781398611276 | Brand Love | Building Strong Consumer-Brand Connections | Michael
Dekorationsartikel gehören nicht zum Leistungsumfang.
Brand Love
Building Strong Consumer-Brand Connections
Taschenbuch von Lydia Michael
Sprache: Englisch

41,45 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:
Beschreibung
Discover what marketers need to do to evoke the emotions of their customers and create long-lasting consumer-brand relationships.
Discover what marketers need to do to evoke the emotions of their customers and create long-lasting consumer-brand relationships.
Über den Autor
Lydia Michael is a speaker, consultant and owner of Blended Collective, a multicultural marketing and brand consultancy based in Detroit, Michigan. She works with companies to develop inclusive brands and marketing strategies.

The author serves as a regular provider to educate organizations on marketing and branding through one-on-one consulting sessions, workshops and webinars. Her work has been recognized with several diversity and marketing-centered awards, including the Best of MichBusiness Marketing & PR Prophets Award and Diversity Business Leader Award from Corp! Magazine. She holds a B.S. in Marketing from Wayne State University and an M.B.A. in International Management from Pforzheim University, Germany. During her time there, she worked on projects with Deloitte and L'Oréal.
Inhaltsverzeichnis
Section - 00: Introduction; Section - ONE: The brand love foundation; Chapter - 01: Why brand love?; Chapter - 02: Brand desire and intimacy; Chapter - 03: Fostering self-identification and belonging; Section - TWO: Emotional drivers; Chapter - 04: Living brand authenticity; Chapter - 05: Embracing purpose and sustainability; Chapter - 06: Building trust and encouraging inclusion; Chapter - 07: Personalizing the customer experience; Chapter - 08: Being human and nostalgic; Section - THREE: Rational drivers; Chapter - 09: Relevance, differentiation and consistency; Chapter - 10: Experience, innovation and convenience; Section - FOUR: Love reinforced; Chapter - 11: Love brand lockdown; Chapter - 12: Conclusion;
Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781398611276
ISBN-10: 1398611271
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Michael, Lydia
Hersteller: Kogan Page
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 232 x 155 x 16 mm
Von/Mit: Lydia Michael
Erscheinungsdatum: 25.07.2023
Gewicht: 0,366 kg
Artikel-ID: 125002597
Über den Autor
Lydia Michael is a speaker, consultant and owner of Blended Collective, a multicultural marketing and brand consultancy based in Detroit, Michigan. She works with companies to develop inclusive brands and marketing strategies.

The author serves as a regular provider to educate organizations on marketing and branding through one-on-one consulting sessions, workshops and webinars. Her work has been recognized with several diversity and marketing-centered awards, including the Best of MichBusiness Marketing & PR Prophets Award and Diversity Business Leader Award from Corp! Magazine. She holds a B.S. in Marketing from Wayne State University and an M.B.A. in International Management from Pforzheim University, Germany. During her time there, she worked on projects with Deloitte and L'Oréal.
Inhaltsverzeichnis
Section - 00: Introduction; Section - ONE: The brand love foundation; Chapter - 01: Why brand love?; Chapter - 02: Brand desire and intimacy; Chapter - 03: Fostering self-identification and belonging; Section - TWO: Emotional drivers; Chapter - 04: Living brand authenticity; Chapter - 05: Embracing purpose and sustainability; Chapter - 06: Building trust and encouraging inclusion; Chapter - 07: Personalizing the customer experience; Chapter - 08: Being human and nostalgic; Section - THREE: Rational drivers; Chapter - 09: Relevance, differentiation and consistency; Chapter - 10: Experience, innovation and convenience; Section - FOUR: Love reinforced; Chapter - 11: Love brand lockdown; Chapter - 12: Conclusion;
Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781398611276
ISBN-10: 1398611271
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Michael, Lydia
Hersteller: Kogan Page
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 232 x 155 x 16 mm
Von/Mit: Lydia Michael
Erscheinungsdatum: 25.07.2023
Gewicht: 0,366 kg
Artikel-ID: 125002597
Sicherheitshinweis

Ähnliche Produkte

Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...