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Beschreibung
The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands
The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands
Über den Autor
David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (coauthored with Eric Joachimsthaler).
Details
Erscheinungsjahr: | 2009 |
---|---|
Fachbereich: | Management |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781847398352 |
ISBN-10: | 1847398359 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Aaker, David A.
Joachimsthaler, Erich |
Hersteller: | Simon & Schuster Ltd |
Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
Maße: | 201 x 129 x 32 mm |
Von/Mit: | David A. Aaker (u. a.) |
Erscheinungsdatum: | 01.10.2009 |
Gewicht: | 0,242 kg |
Über den Autor
David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (coauthored with Eric Joachimsthaler).
Details
Erscheinungsjahr: | 2009 |
---|---|
Fachbereich: | Management |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781847398352 |
ISBN-10: | 1847398359 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Aaker, David A.
Joachimsthaler, Erich |
Hersteller: | Simon & Schuster Ltd |
Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
Maße: | 201 x 129 x 32 mm |
Von/Mit: | David A. Aaker (u. a.) |
Erscheinungsdatum: | 01.10.2009 |
Gewicht: | 0,242 kg |
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