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Sprache:
Englisch
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Beschreibung
One of the hottest figures in the advertising and marketing world takes on the latest trends in product innovation as the key to cutting-edge [...] IN shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed.
One of the hottest figures in the advertising and marketing world takes on the latest trends in product innovation as the key to cutting-edge [...] IN shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed.
Über den Autor
Alex Bogusky is the chief creative insurgent at MDC Partners, the parent company of Crispin Porter + Bogusky advertising agency. He lives in Miami. John Winsor founded Victors & Spoils, the first ad agency built on crowdsourcing principles. He lives in Boulder, Colorado.
Details
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781932841572 |
| ISBN-10: | 1932841571 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Bogusky, Alex
Winsor, John |
| Hersteller: | Agate Publishing |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 187 x 121 x 12 mm |
| Von/Mit: | Alex Bogusky (u. a.) |
| Erscheinungsdatum: | 13.01.2011 |
| Gewicht: | 0,149 kg |
Über den Autor
Alex Bogusky is the chief creative insurgent at MDC Partners, the parent company of Crispin Porter + Bogusky advertising agency. He lives in Miami. John Winsor founded Victors & Spoils, the first ad agency built on crowdsourcing principles. He lives in Boulder, Colorado.
Details
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781932841572 |
| ISBN-10: | 1932841571 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Bogusky, Alex
Winsor, John |
| Hersteller: | Agate Publishing |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 187 x 121 x 12 mm |
| Von/Mit: | Alex Bogusky (u. a.) |
| Erscheinungsdatum: | 13.01.2011 |
| Gewicht: | 0,149 kg |
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