24,80 €*
Versandkostenfrei per Post / DHL
Aktuell nicht verfügbar
In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.
Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.
In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.
Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.
| Medium: | Buch |
|---|---|
| ISBN-13: | 9781912302130 |
| ISBN-10: | 1912302136 |
| Sprache: | Englisch |
| Autor: |
Mebert, Andreas
Lowe, Stephanie |
| Hersteller: |
Macat Library
Taylor & Francis |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 9 x 129 x 198 mm |
| Von/Mit: | Andreas Mebert (u. a.) |
| Erscheinungsdatum: | 15.07.2017 |
| Gewicht: | 0,188 kg |
| Medium: | Buch |
|---|---|
| ISBN-13: | 9781912302130 |
| ISBN-10: | 1912302136 |
| Sprache: | Englisch |
| Autor: |
Mebert, Andreas
Lowe, Stephanie |
| Hersteller: |
Macat Library
Taylor & Francis |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 9 x 129 x 198 mm |
| Von/Mit: | Andreas Mebert (u. a.) |
| Erscheinungsdatum: | 15.07.2017 |
| Gewicht: | 0,188 kg |
Ähnliche Produkte
Lieferzeit 1-2 Wochen
Lieferzeit 4-7 Werktage
Lieferzeit 4-7 Werktage
Lieferzeit 4-7 Werktage
Lieferzeit 1-2 Wochen
Lieferzeit 1-2 Werktage