Nawal K. Taneja has five decades of experience in the airline industry and is a published author. He is currently Executive-in-Residence at Fisher College of Business, The Ohio State University, USA.

Acknowledgments; Foreword Fariba E Alamdari, Former Vice President Marketing Strategy, Boeing Commercial Airplane, USA. Former Professor of Air Transport Management and Dean of Engineering, Manufacturing and Science, Cranfield University, UK.; Foreword Kimberly J. Becker, President and CEO, San Diego County Regional Airport Authority; Foreword Sir Tim Clark, President, Emirates Airline; Foreword Pradeep Fernandes, Vice President of Strategy, Boeing Commercial Airlines; Foreword Michael Frankenberg, Chief Executive Officer, HaCon, and Head Intermodal Solutions at Siemens Mobility; Foreword Bob Lange, Senior Vice President, Business Analysis and Market Forecast, Airbus; Foreword Joe Leader, Chief Executive Officer, APEX (Airline Passenger Experience Association)/IFSA (International Flight Services Association); Foreword Andres de Leon,Chief Executive Officer, HyperloopTT; Foreword Andrew Lobbenberg, European Aviation Equity Research Analysts, HSBC; Foreword Nicolas Petrovic, Chief Executive Officer, Siemens for France and Belgium; Foreword Sébastien Rigoigne, Co-Founder, Chief Executive & Data Privacy Officer, Predicio; Foreword Timo Schamber,Managing Director, heyworld GmbH, a Subsidiary of Lufthansa Cargo; Foreword Stefan Schulte, Executive Board Chairman of Fraport AG Frankfurt Airport Services Worldwide; Foreword Thomas Wittmann, Managing Director, Lufthansa Systems, GmbH; Chapter 1 Introduction; Background; Two Scenarios; Chapter Outlines; Chapter 2 Managing Conventional and Non-Conventional Scenarios; Scenario 1: Continuous Improvements; Scenario 2: Elastic Supply; Chapter 3 Rebuilding Networks and Operations from Ground Zero; Strategizing for the Continuous Improvement Scenario; Strategizing for the Elastic Supply Scenario; Chapter 4 Plotting Commercial Strategies in a Dynamic Marketplace; Transitioning from Physical Assets to Digital Assets; Developing Customer Management Capabilities; Changing Perspectives for Revenue Management; Rethinking Distribution Systems and Processes; Redeveloping Brand and Loyalty; Chapter 5 Moving Toward an "Informationalized" Business; Transforming Business Models around Digital Assets; Data and Information Technologies; Managing Operations in Real Time; New Forms of Organizational Alignment; Chapter 6 Unlocking New Sources of Value; Adapting to the Two Scenarios by Removing Constraints; Leveraging Insights from Best Business Practices; Chapter 7 Thought Leadership Pieces: Redefining Air Service Development in a Post-COVID World Brian D'Amico, Air Service Program Manager, San Diego International Airport; What can oil and gas, the military, and researchers teach us about weathering these turbulences? Frédéric Ducros, Former Chief Transformation Officer, AirAsia, Former Head of Change Management at Cathay Pacific; Profit optimized fleets, successfully designed airliners: the power of digitalized bottom-up projects Karl Echtermeyer, Director Fleet Projects, Deutsche Lufthansa AG; Reinventing Airport Business Models in India Kapil Kaul, CEO and Director, CAPAGlobal and Binit Somaia, Director, CAPAGlobal; Start with the customer Antoine de Kerviler, Vice President, EMEA Field CTO Travel Transportation Hospitality, Salesforce; Demand-Based Scheduling Dietmar Kirchner Senior Policy Advisor and Peter Glade, Chief Commercial Officer, SunExpress; Business Digital Twins: Architectures of the Future Peeter Kivestu, Founder & Principal, Oplytix and Andrew Fu and Ryan Williamson, Co-Founders, Transity; Evolving the Next Distribution Model: Its impact on analytics and data requirements John Lancaster, Founder and Chief Scientist, Lancaster Analytics; Industry strategies for the new normal in air travel Eric Leopold, Former Director, Industry Strategy Airline Capability, IATA; The Hammer & Dance process based on Door-to-Door modelling Benedikt Mandel, Managing Director, MKmetric GmbH and Julian Mandel, Economic Psychologist and Model Developer, MKmetric GmbH; Consolidation and nationalisation on the North Atlantic Keith McMullan and James Halstead, Managing Partners, Aviation Strategy Ltd.; Having your head in the clouds while keeping your feet on the ground Simone van Neerven, Founder, [...] and Former Head of Innovation, Vueling, and Jirka Stradal, Founder, TalkAir and Captain, KLM; How Brand Experience Drives Revenue and Loyalty Moé Weisensee, Customer Experience and Digital Marketing, Airbus; About the author; Index