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A New Way to Think
Your Guide to Superior Management Effectiveness
Buch von Roger L Martin
Sprache: Englisch

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Beschreibung
"If you could imagine the ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers, what would that look like? It would look like this book. Over a stellar career, Roger Martin has advised CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"-a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the response was typically to just apply it again-with greater enthusiasm. Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions-How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process? -his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand, and a more powerful and effective way to successfully overcome it. Over time, these ideas worked their way into Martin's many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape-illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more. Reading like a series of one-on-one sessions with one of the world's leading business thinkers, A New Way to Think is an essential primer for any current or aspiring business leader"--
"If you could imagine the ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers, what would that look like? It would look like this book. Over a stellar career, Roger Martin has advised CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"-a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the response was typically to just apply it again-with greater enthusiasm. Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions-How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process? -his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand, and a more powerful and effective way to successfully overcome it. Over time, these ideas worked their way into Martin's many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape-illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more. Reading like a series of one-on-one sessions with one of the world's leading business thinkers, A New Way to Think is an essential primer for any current or aspiring business leader"--
Über den Autor

Roger L. Martin is Professor of Strategic Management, Emeritus, at the University of Toronto's Rotman School of Management, where he also served as Dean (1998?2013). In 2017 Thinkers50 named him the world's number one management thinker. He has published twelve books, including When More Is Not Better and Playing to Win (with A.G. Lafley). Martin is a trusted strategy adviser to the CEOs of many global companies. A Canadian from Wallenstein, Ontario, he holds a BA from Harvard College and an MBA from Harvard Business School.

Connect with Roger L. Martin at:
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Details
Erscheinungsjahr: 2022
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: XII
242 S.
ISBN-13: 9781647823511
ISBN-10: 164782351X
Sprache: Englisch
Einband: Gebunden
Autor: Martin, Roger L
Hersteller: Harvard Business Review Press
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestraße 122 a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 239 x 160 x 26 mm
Von/Mit: Roger L Martin
Erscheinungsdatum: 03.05.2022
Gewicht: 0,464 kg
Artikel-ID: 120783126
Über den Autor

Roger L. Martin is Professor of Strategic Management, Emeritus, at the University of Toronto's Rotman School of Management, where he also served as Dean (1998?2013). In 2017 Thinkers50 named him the world's number one management thinker. He has published twelve books, including When More Is Not Better and Playing to Win (with A.G. Lafley). Martin is a trusted strategy adviser to the CEOs of many global companies. A Canadian from Wallenstein, Ontario, he holds a BA from Harvard College and an MBA from Harvard Business School.

Connect with Roger L. Martin at:
[...]
[...]

Details
Erscheinungsjahr: 2022
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: XII
242 S.
ISBN-13: 9781647823511
ISBN-10: 164782351X
Sprache: Englisch
Einband: Gebunden
Autor: Martin, Roger L
Hersteller: Harvard Business Review Press
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestraße 122 a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 239 x 160 x 26 mm
Von/Mit: Roger L Martin
Erscheinungsdatum: 03.05.2022
Gewicht: 0,464 kg
Artikel-ID: 120783126
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